So many of you may not be aware, but as of recent I've been asked to join the Australian based, Soggybones Magazine crew to do their skate editorial. Justin Ward who co-founded Soggybones, along with his brother Luke, does the final edits on the mag, contributes stories, and basically watches over EVERYTHING, which if you aren't aware, can be a bit stressful. He was nice enough to send me this blurb on Soggybones, despite his busy schedule, to lay down what the mag is about, where to find the articles, and everything else in between. So below, are the words of Justin Ward, and almost every photo was taken by Soggybones senior photographer, Russel Ord, who in my opinion is honestly one of the raddest photographers I've ever seen.
Check out: www.soggybones.com. Website should go live in March.
So anyways, this is a big deal for my little Swamp Blog, so if you guys want a real story to read about, here ya' go:
(Asher, Chenee, and Justin Ward - Soggybones)
Written by: Justin Ward -
Soggybones is not just another mainstream Surf/Skate and Lifestyle publication. We produce a quality and timeless product in an environmentally friendly online format. The magazine is released on a quarterly basis as an attractive and stylishly designed 'electronic coffee table' addition that fervently comes without an expiry date. Soggybones wittingly and often obnoxiously goes against the grain and flow of the mainstream. Instead of sticking with the masses it haughtily illuminates the shadows of society with a stalwart intention of exposing the talents of emerging passionate individuals. Our concentration focuses on the real world; real people, real stories, real humour, real passion, real inspiration and real opportunities. We believe in superior and personalised design reflective of each individual subject, and present all of our stories in an uplifting, identifiable, progressive and artistic fashion.
(Justin "Jughead" Allport, team rider - Russel Ord Photo)
4 free online editions per year along with a Limited Edition hard copy, coffee table mag, which is to be released at the end of each year and will be available from select specialty stores throughout the country and also on our website http://www.soggybones.com (site will be live soon).
I can’t reveal first edition details, but expect raw international stories covering surf | skate | snow | lifestyle | music | art | photography | film and some very tidy rigs.
(Gotcha mate; fast cars make fast deaths)
To contribute, swing enquiries to justin@soggybones.com. Models, filmmakers, photographers, surfers, skaters, snowboarders, designers and writers are all welcome to enquire. Photogs’- best to direct enquiries to our senior photog and photo editor Russell Ord. Russell@soggybones.com. Make sure you ask Russ for a copy of our Photo Submissions Protocol.
(Some of the SB crue @ a bowl outside of Perth)
All other enquiries, head to our website, www.soggybones.com or send enquiries to info@soggybones.com
Advertising positions are limited and still available, but positions are filling fast. Advertising for 3 Months only, on the website and within the e-mag pages are completely FREE. You don’t get much for free these days, so go on, make the most of our special offer. Contact Luke@soggybones.com for all ad related enquiries.
To follow us on Facebook, type in Soggybones Magazine in the search bar and we’ll surely pop up.
(Luke Ward - co founder, sketched up)
So you know, our entire senior team (minus Brian, our Californian Skate Ed.) just returned from a four-day trip, somewhere within West Oz to shoot the cover. The end product is unlike any cover I have seen before and we all cannot wait to release the juicy produce to the world. I hope you all enjoy reading and support Soggybones Magazine. Out March 2010.
(Soggybones Offices and headquarters out in Australia)
Quotes from Editor Justin Ward:
“Creating a quality magazine has always been one of my strongest ambitions.
In thought it’s easy enough, but actually creating something that people want to read is harder than you think. We’re a new mag, we’re young and we’re just going to give it our all and have some fun along the way. If crew hate on us, I’ll be stoked. At least they aren’t just jumping on another bandwagon. Our team is over reading the same old shit about the same old people. Sick of hearing the negative issues surrounding our world. We’re tired of the sheepish attitudes people adopt in attempts to clutch popularity and status and I’m sure shit loads of people from all corners of the globe share the same thoughts and opinions. “
(Yallingup Pro surfer Jay Davies blasting a mammoth air)
“The main reason why we started up Soggybones is to provide a platform for young creatives to showcase their talent. Studying art, photography and journalism etc is one thing. Passing the units isn’t even the hardest part, finding work after all of the study is over is where the going gets tough. Big companies aren’t that interested in giving a young guy/girl a crack. ‘Come back when you have a few years of experience,’ the owner says. Not sure how people are going to gain proper experience if they can’t even get a foot in the door. Soggybones doesn’t close doors to young crew. You don’t even need a degree. I think attitude, determination and passion are more important than a piece of paper. Our doors are open and we’re here to help young talent grow. “
(Luke Ward - rock'n and roll'n)
“Soggybones isn’t your typical mag. We don’t have big budgets and big corporations don’t control us. What you see and read is what we care about. We aren’t interested in promoting the rich and famous, we stray from those types of characters. Soggybones will spotlight the crew who work hard for all the right reasons. These people are passionate and they do what they do, because they love it. They are individuals, they are real and they are our inspiration. “
“The day you see competition reports and competitive talk in Soggybones is the day I’ll quite writing. That shit isn’t what surfing and skateboading is about. I find competition boring and it brings out the worst in peoples personalities. Who want’s to be told where to surf or where to skate and how to do it? Not me. Soggybones is the same. We’re doing what we want and how we want to do it.”
Soggybones Don’t Break.
//end Justin Ward//
So I hope you all enjoyed the pictures, the words, and the heads up.
I want to thank Justin and the entire Soggybones crew for letting me do this, and I hope you all enjoyed. I love what these dudes are all about and I'm stoked on the future. When the website goes live, believe me, you all will never hear the end of it.
I need more coffee, and it's time to go skate. ADIOS!
-bswamps
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